Eastwing Logistics Ltd has the following business objectives: 1. To provide a freight and logistics service in Zambia at competitive rates. 2. To provide a freight and logistics service to foreign clients targeting Zambia as a destination of their parcels. 3. To research trends and prepare the business for eventualities before they happen. 4. To understand our customers' requirements and work with them to exceed their expectations.

Eastwing Logistics Ltd has the overall objective of creating a dynamic organization with the capacity to leverage full potential of Zambia through strategic operations, catering for current individual client requirements. It shall dedicate its key areas of operations to the overall satisfaction of current and medium term needs of its clients. To do so, the company has the following specific organisational and structural objectives:
1. To continuously provide high quality services on time and within on budget.
2. To develop enthusiastically satisfied customers at all times all of the time and thus maintain great client confidence and maintain good peer reviews.
3. To continue to develop and improve a strong, innovative and economically sustainable business.
4. To be financially sound throughout every financial year and have good asset endowments for work delivery; self-reliance shall be the key to success and autonomy in values and deeds.
5. To always act in a socially and environmentally responsible way and positively contribute to our communities and our environment.
6. To establish a market presence that assures short-term and long-term profitability, growth and market share which will ultimately convert to business success.
7. To invest in our people - the foundation of our success – to ensure a strong, reliable and erudite human resource. We shall expand our knowledge base and always be current with the trends through a good personnel management system that seeks to recruit a professional team of dedicated staff to provide services that cater for the customers’ needs and continuously and adequately train personnel.
8. To ensure economical use of resources through capacity utilization, minimizing of business costs and use of low-cost but high-quality inputs by undertaking business in areas where we have a comparative advantage in and the least opportunity cost.
To have a good audit trail, sound financial guidelines, tangible M&E guidelines and accessible, attractive and conducive company’s own virtual and physical presence.